Having once worked in a call centre for a bank during its first e-banking forays (although very much in a "grunt" capacity to rip off the G.I. term), I feel quite sensitised to telephone-based customer contact: for this reason, I was initially delighted today when phoning Dell, I was given the opportunity to opt for a call-back (while retaining my place in the queue) instead of just holding. This reminded me of BA's callback confirmation for ticket amendments that they ran around 2000/2001 (haven't bothered to check if they still do).
Anyway, I said initially delighted, as Dell have yet to call me back, about 5 hours later for an estimated 5 minute queue. Obviously, I should have held on - my first two attempts to ring back were cut off, then I hit another queue. I'm not saying Dell have missed the opportunity of a purchase, but I can't say I'm impressed at the performance of functionality which gave me the initial "great" factor. I'm assuming it's just a glitch, but I might give it another go and see if it works...
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