I was just reminded of a presentation I gave last year on the role of online communication in crisis communication by the following quote from an article called "Brand Rehab: How Companies Can Restore a Tarnished Image" from the Knowledge at Wharton newsletter:
"The rise of the Internet poses new problems for post-scandal communications, adds Blythe. "Blogging can kill you. Before, when we had a problem, it was addressed in the public media. Now the Internet is many times faster, more unforgiving and out of control." Increasingly, Blythe's firm is helping companies monitor statements about them on the Internet and generate their own blogs."
The internet can make you or break you - today's brands have to react to threats in "internet time".