Wednesday, January 25, 2006

Ethnography...sitting and watching

I realy liked the following comment from a colleague recently. I had been along to Microsoft in SOHO to see Louise Ferguson speak on "Ethnography and how it can inform design", and was asked:

"What's ethnography?...Isn't it just a posh word for sitting around watching people do things?"

Well, that's my pomposity well and truly pricked!

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