Thursday, May 19, 2005

Editorial tone of voice and IA revisited

Something about this post from 37 signals resonates (and not just because I am having fun trying out backpack at the moment): "Getting Real: Copywriting is interface design". I said earlier on in posting called "Choice Theory" that I would have a think about how editorial voice informs information architecture and lo and behold, I haven't got around to it yet... Anyway, Jason's piece is a nice, brief starter for ten.

"Good writing is good design. It’s a rare exception where words don’t accompany design. Icons with names, form fields with examples, buttons with labels, step by step instructions in a process. Clearly explaining your refund policy is interface design."

And if you haven't read "Defensive Design for the Web" yet, then I suggest you do!

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